The Store
The Inner-Workings of a Department Store
An in-depth look at the main Neiman-Marcus store and corporate headquarters in Dallas: the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, China and porcelain, and many other goods. Internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.
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