Maverick Carter

Maverick Carter

Known for
Production
Birthplace
Atlanta, Georgia, USA

Biography

Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits. While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted". Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.

Known For

Filmography

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Weekend Warriors

Weekend Warriors

Movie · Executive Producer

—
Tailwhip poster

Tailwhip

Movie · Producer

—
Mfinda: Spirits of the Congo

Mfinda: Spirits of the Congo

Movie · Executive Producer

2025
Clemente poster

Clemente

Movie · Executive Producer

2024
Rez Ball poster

Rez Ball

Movie · Executive Producer

2024
How Music Got Free poster

How Music Got Free

Movie · Executive Producer

2024
Untold: The Murder of Air McNair poster

Untold: The Murder of Air McNair

Movie · Executive Producer

2024
Untold: Sign Stealer poster

Untold: Sign Stealer

Movie · Executive Producer

2024
Untold: Hope Solo vs. U.S. Soccer poster

Untold: Hope Solo vs. U.S. Soccer

Movie · Executive Producer

2024
Memes & Nightmares poster

Memes & Nightmares

Movie · Executive Producer

2024
How Music Got Free poster

How Music Got Free

TV · Executive Producer · 2 eps

2024
Uninterrupted's Top Class Tennis poster

Uninterrupted's Top Class Tennis

TV · Executive Producer · 4 eps

2024
Starting 5 poster

Starting 5

TV · Executive Producer · 18 eps

2024
Fat Joe Talks poster

Fat Joe Talks

TV · Executive Producer · 8 eps

2023
Shooting Stars poster

Shooting Stars

Movie · Producer

2023
Black Ice poster

Black Ice

Movie · Executive Producer

2023
All You Hear Is Noise poster

All You Hear Is Noise

Movie · Executive Producer

2023
House Party poster

House Party

Movie · Producer

2023
The Crossover poster

The Crossover

TV · Executive Producer · 8 eps

2023
Redefined: J.R. Smith poster

Redefined: J.R. Smith

TV · Executive Producer · 4 eps

2022
Fate of a Sport poster

Fate of a Sport

Movie · Executive Producer

2022
The Redeem Team poster

The Redeem Team

Movie · Executive Producer

2022
Fantasy Football poster

Fantasy Football

Movie · Executive Producer

2022
Say Hey, Willie Mays! poster

Say Hey, Willie Mays!

Movie · Executive Producer

2022
Who Is Stan Smith? poster

Who Is Stan Smith?

Movie · Executive Producer

2022
Hustle poster

Hustle

Movie · Producer

2021
Dreamland: The Burning of Black Wall Street poster

Dreamland: The Burning of Black Wall Street

Movie · Executive Producer

2021
Space Jam: A New Legacy poster

Space Jam: A New Legacy

Movie · Producer

2021
Uninterrupted's Top Class poster

Uninterrupted's Top Class

TV · Executive Producer · 6 eps

2021
Turning the Tables with Robin Roberts poster

Turning the Tables with Robin Roberts

TV · Executive Producer · 4 eps

2021
Naomi Osaka poster

Naomi Osaka

TV · Executive Producer · 3 eps

2021
Golden: The Journey of USA's Elite Gymnasts poster

Golden: The Journey of USA's Elite Gymnasts

TV · Executive Producer · 6 eps

2020
Self Made: Inspired by the Life of Madam C.J. Walker poster

Self Made: Inspired by the Life of Madam C.J. Walker

TV · Executive Producer · 4 eps

2020
Greatness Code poster

Greatness Code

TV · Executive Producer · 7 eps

2020
Becoming poster

Becoming

TV · Executive Producer · 10 eps

2020
I Promise poster

I Promise

TV · Executive Producer · 15 eps

2019
Addicted to Winning

Addicted to Winning

Movie · Executive Producer

2019
What's My Name | Muhammad Ali poster

What's My Name | Muhammad Ali

TV · Executive Producer · 2 eps

2019
Top Boy poster

Top Boy

TV · Executive Producer · 24 eps

2018
Student Athlete poster

Student Athlete

Movie · Producer

2018
United We Stand: The Ali Summit poster

United We Stand: The Ali Summit

Movie · Executive Producer

2018
Shut Up and Dribble poster

Shut Up and Dribble

TV · Executive Producer · 3 eps

2017
The Carter Effect poster

The Carter Effect

Movie · Executive Producer

2017
89 Blocks poster

89 Blocks

Movie · Executive Producer

2016
Fight Mom poster

Fight Mom

Movie · Executive Producer

2016
Cleveland Hustles

Cleveland Hustles

TV · Executive Producer · 6 eps

2008
More than a Game poster

More than a Game

Movie · Executive Producer